01 THE STARS ALIGN – ELEVATE YOUR SCHOOL’S SUCCESS

If you were able to join us in 2023, you know that bringing your leadership team brought a new level of connection to our Primrose brand, energy and excitement. This year, we want to take things to a whole new stratosphere.


Join us for ElevatED 2025: Where the Stars Align, as we invite you to bring your school’s leaders in education and enrollment to take part in an exciting weekend filled with guest speakers, networking opportunities and innovative insights that will have your team energized and ready to put what they’ve learned into action the moment they touch down back home.


With a focus on enhancing your school’s service excellence and delivering a premier education experience, our goal is to support you and your team in increasing your school enrollment and ability to serve more children… with a little time left over for an Intergalactic Space Disco party - and we can’t wait to see what Jo wears to that!



Hear what attendees loved about the last ElevatED conference:


“The opportunity for Leadership members to experience the fire Primrose brings at these meetings. The chance for them to really get what Primrose is about and reignite their fire to bring back to our school.”

“This was a professional and high-end meeting. From the get-go my team was impressed. They truly felt the WOW!”

“Stepping away from the school (and even state) to connect with people who are in the same shoes I am. It was a breath of fresh air to celebrate, be inspired and connect/build new relationships.”


02StarLab

STEP INTO THE STARLAB SPOTLIGHT

We’re thrilled to introduce the StarLab—a podcast studio hosted by Primrose Schools at ElevatED. Throughout the weekend, we’ll be inviting School Leadership Team members to step inside and express your pride, passion and excitement for ElevatED and your Primrose school. Your voice may be featured during the event and/or afterward.

If you are interested in sharing your Primrose pride and excitement for ElevatED, come by the StarLab, located in Fair Park 1 at the following times:

  • FRIDAY 3:00 PM – 4:50 PM
  • SATURDAY 7:30 AM – 8:30 AM, 12:00 PM – 1:00 PM

03 Speakers

This year’s ElevatED speakers will include Primrose leadership and third-party industry experts.

Aimee Harris

Vice President, Brand Management

Mike Schatz

Sr. Director, Creative

Shelvia Ivey

Sr. Director, Education Consulting

Laura Varnell

School Training

Brenda Kuennen

Vice President, School Support

Shannon Bugg

Director, Regional Support

Jo Kirchner

CEO, Primrose Schools

Steve Clemente

President, Primrose Schools

Dr. Amy Jackson

Chief Early Learning and Strategy Officer, Primrose Schools

04 SCHEDULE

Agenda is subject to change

FRIDAY

1:00-6:00 PM
Registration Check-In

SATURDAY

7:00 - 8:30 AM
Registration Check-In
7:30AM
Networking Breakfast
8:30AM
Mainstage session and interactive discussions
11:30AM
Lunch & Networking
5:15PM
 Break
7:00PM
Intergalactic Space Disco Party

SUNDAY

8:00AM
Networking Breakfast
8:30AM
Mainstage session and interactive discussions
11:30AM
ElevatED 2025 concludes
Astronaut with guitar
Rocket
star image

05 VENUE

Omni Dallas Hotel

The Downtown Dallas Arts District is a 68-acre district, the largest urban arts district in the U.S. The district is home to several world-class museums, performance spaces, galleries and more. Elevated 2025 will take place at the Omni Dallas Hotel, a short walk to some of the city’s best restaurants and bars, museums and performing arts venues. Throughout the hotel, pieces by local Dallas artists are accented by stunning views of downtown Dallas.

You will have access to a discounted room block of $289 for Single/Double Occupancy and $319 for Triple/Quad Occupancy until Monday, August 25 at 6 p.m. ET.

For more about our venue or to make your reservation, please click here.

Omni Dallas Hotel

06 REGISTRATION & ATTENDEES

Space is limited – secure your spot today!


Franchise Owners: $750

School Leadership Team Members: $525

Register Now >

*At least one Franchise Owner per Franchise Owner group is required to attend. School Leadership Team members are not allowed to attend without a Franchise Owner.

07 Thank you to our Vendor Partners!